Stretch

Five idents for Mallow, starring a jelly mascot who never stops stretching.

Ident · Character

All work

A glossy red jelly shape pulled long across the frame, mid-stretch.

THE BRIEF

Mallow had a mascot nobody could draw the same way twice. We rebuilt it as a jelly that stretches and always snaps back, then made five idents and a sticker pack their team can reuse.

CLIENT

Mallow Snacks

ROLE

Character design, animation

CREDITS

Direction: Kit Moreno. Animation: Theo Grant and Sol Bakari.

YEAR

2025

The red jelly mascot snapping back into a round shape, wobbling.

Close-up of the red jelly surface rippling as it snaps back.

NEXT PROJECT

Ribbon

Orbit Radio

View project

Want one like this?

Bring the launch date. We’ll bring the rest.

Start a project